Do you want to change behavior in an equitable way?
Sometimes, we want to help people take actions that aid them in achieving their own goals—we call this influence. But attempts to change people’s behavior can often have unintended consequences, especially when they affect historically marginalized populations.
Our decision aid can help you and your policymaking group decide whether it’s ethical to influence the behaviors of others. It was built based on the science of decision-making, knowledge of experts in ethics and equity, and feedback from thousands of everyday Americans. Let us help your group choose the most ethical and equitable approach to behavior change!